Presale / Announce 01
[City], we’re bringing the party to [Venue] on [Date]. Sign up for first access to tickets.
Team
Management
James Ahearn
Buena Artists & Projects
Management
Bradan Liberty
Marketing & Approval Contact
bradan@twofriendsmusic.com(310) 351-9905
Social Media
Katie Nance
Ad Access Contact
katie@twofriendsmusic.com(702) 994-0467
Management
Tito McMahon
tito@buena.la(608) 512-9887
Management
Genevieve Spivak
gspivak@buena.la(610) 772-5152
Mgmt Coordinator
Isabelle Fitzgerald
isabelle@buena.la
CAA
Note
Please allow at least 3 weeks of lead time for show announcements.
Preferred cadence: Announce → Presale → On-sale.
Approved Assets
Copy
Presale / Announce 02
[City], we’re back. See you at [Venue] on [Date]. Sign up for first access.
On-Sale 01
[City], let’s do this. Tickets for our show at [Venue] on [Date] are live. See you there.
On-Sale 02
[City], we’re coming for you on [Date] at [Venue]. Tickets are on sale now. Let’s go.
Maintenance / Close
[City]! Last chance to party with us at [Venue] on [Date]. Grab final tickets.
Audience
Who buys the ticket—and what moves them.
Sell the night, not just the DJ set.
The core Two Friends buyer is a social, high-intent live music fan who wants a big shared experience. Familiar songs, Big Bootie Mix recognition, crowd energy, humor, and the feeling of a massive group hang are the strongest reasons to buy.
Core age range18–34
Strongest cohort25–34
18–34 share≈83%
Gender split60 / 40
Age concentration
Gender split
Male60.4%
Female39.6%
Creative noteBroaden reach with friendship, nostalgia, singalongs, crowd reactions, and the full show experience.
Who to target
- Young adult live-event buyers, especially ages 18–34.
- Fans of dance music, festivals, remix culture, pop throwbacks, and big group nights out.
- Casual listeners who may know the Big Bootie Mixes before they know every original song.
Creative triggers
- Recognizable songs, mashups, throwbacks, and immediate “I know this one” moments.
- Visible scale: packed rooms, drops, builds, confetti, singalongs, and crowd reactions.
- Humor, friendship, participation, and content that feels easy to send to the group chat.
Media behavior
- Lead with vertical live video for Instagram, TikTok, Reels, and Stories.
- Use short, immediate clips that communicate energy before detailed show information.
- Retarget engaged viewers with date, venue, ticket link, and clear urgency tied to real sales moments.
Music + Key Dates
Upcoming key dates (national)
TBD
Do’s & Don’ts
Do
- Use only approved Two Friends assets from the official Box folders across social posts, paid ads, emails, venue pages, and partner listings.
- Lead with the live experience: crowd energy, familiar songs, Big Bootie Mix recognition, and a big night out with friends.
- Prioritize vertical video, live footage, crowd reactions, and short-form social edits whenever possible.
- Clearly include the show date, city, venue, ticket link, and a direct “Get Tickets” call to action.
- Make the show feel active, social, inclusive, and easy to invite friends to.
- Contact the team if you need additional formats, sizes, footage, photos, or other approved content.
- Submit all promotional creative for approval before publishing, including organic posts, paid ads, emails, venue materials, sponsor assets, and co-branded content.
Don’t
- Rely on static flyers as the only promotional creative.
- Use generic or overly polished lifestyle imagery that doesn’t show the energy of the live show.
- Use insider EDM language that casual ticket buyers may not understand.
- Write copy that assumes everyone already knows Two Friends or every song.
- Position the event as a passive DJ set instead of a shared live experience.
- Use old logos, low-resolution screenshots, stretched artwork, Google Images, or off-brand fonts.
- Publish any creative before it has been approved.
- Use urgency claims such as “low tickets,” “almost sold out,” or “final tickets” unless the claim has been confirmed.